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Sales Reps in the Digital Age

As the number of doctors willing to see pharmaceutical sales representatives in person declines how digital tools can help with access, reach and rep effectiveness? 

One of the factors blamed for the reduction in access was digital preferences – particularly among younger doctors.

However, digital interactions – though clearly on the rise – can will never entirely supersede face-to-face contact, so how can the industry best get the digital/face-to-face mix right?

On Thursday 9 July 2015 at 1pm (UK time) this PMGroup webinar, in association with M3 Europe and Veeva Systems, will look at the place of sales reps in the digital age and how best to support them with digital tools and channels.

Speakers
Tim Ringrose

Dr Tim Ringrose, MRCP

Tim is CEO of M3’s European Division. He trained in Nephrology and Intensive Care in Oxford before joining Doctors.net.uk in 2000. With over 209,000 authenticated members Doctors.net.uk is the UK’s online community for doctors and was acquired by M3 in 2011. M3 is committed to driving innovation and creating connections within the global physician community in order to empower doctors in their day to day lives and drive positive outcomes for patients.

M3 logo 

Chris Wade

Chris Wade, Director, Multichannel Strategy, Europe

Chris Wade works as part of Veeva’s Commercial Strategy team in Europe, and is focused on leading the company’s multichannel strategy in the region.

Prior to joining Veeva, Chris was Business Director at Doctors.net.uk, leading their online marketing and education programmes for companies including Eli Lilly, Novartis, and Roche. Chris has deep experience of CRM, Business Intelligence, and Business Consulting through formative years at organisations such as Dendrite, IMS Health, and PWC Consulting.

Chris has a Bachelor of Commerce from Deakin University in Australia, and started his career with a small software development company specialising in mobile messaging solutions, before moving to the UK in 1997 to join Dendrite.

Veeva logo 

Ariel Salmang

Ariel Salmang, VP International Business Development at Across Health

Before joining Across Health in early 2014, Ariel worked in a number of national and international roles in sectors including FMCG and healthcare, both on the client and agency side. Since 2008, he has focused primarily on introducing digital sales - and brand - drivers, as well as digital and mobile evolution strategies for numerous healthcare brands. He is a published author on the topic of digital channels in the healthcare space as well as an internationally recognised speaker on omni–channel excellence in healthcare

Tim van Tongeren

Tim van Tongeren, Managing partner at DT Associates

Tim specialises in helping digital and marketing leaders deal with technological change. Prior to DT Associates Tim took various consulting and interim management roles in the digital centres of excellence at companies such as GlaxoSmithKline and Eli Lilly.

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