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Scale & Strategy: Essential tools for transforming the commercial model 
Most life sciences companies know they need to move their multichannel marketing forward, but that requires managing a greater volume of tactics that need to be developed, approved, implemented, and measured. 

And of course, those tactics must reflect how their target audiences engage in content – such as the 65% of healthcare professionals who say they prefer clinical summaries. 

To truly transform the commercial model, companies must have a strategic blueprint that combines business objectives with brand goals to determine the appropriate resource levels and channel attribution. 

On November 9 Aptus Health, in association with PMGroup, will explore three essential ingredients for transforming the commercial model and driving success: 

• Learn how to deploy multichannel marketing at scale through integrated campaigns that reach millions of HCPs across specialties, languages, and markets 

• Gain insights into your target HCPs’ behaviours - and how to leverage those insights to make your campaigns more effective 

• Explore results from a recent survey of European HCPs revealing their preferences for the types of online medical education, as well as the resources they find most helpful in their daily practice


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