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Strengthening market access deliverables by harnessing the patient journey

In today’s multi-stakeholder environment, pharma companies need to coordinate their stakeholder interactions between functions to ensure consistency of message and efficiency of cost.

The patient journey can be at the centre of this drive by shaping an aligned communication on ‘value’.

On 14 September Executive Insight, in association with PMGroup, will host a free webinar about how to leverage the patient journey to strengthen market access deliverables.

It will investigate how to develop a common value story, what such a framework should look like and the role of cross-functional working when it comes to putting these ideas into practice.


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