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The Future of Marketing in Life Sciences

The healthcare landscape is rapidly changing as it responds to a multitude of well-known issues. Coupled with emerging digital technologies, these drivers are shaping the industry, moving it towards a more sophisticated, outcomes-driven model that demands a new approach.

The new world emerging is one in which value is defined, created and evaluated in a very different way, with marketing playing a critical role.

  • What does the Life Sciences marketing capability of the future look like?
  • What role should marketing play in order to keep up with increasingly diverse customers and their changing needs, expectations and demands?
  • How can you start to evolve your capability today to ensure a successful tomorrow?

Join EY (a global leader in assurance, tax, transaction and advisory services) in association with PMGroup to discuss the future of marketing in Life Sciences.

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