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List of advice:
Marketers need to understand the motivations and value definitions of a range of stakeholders
A more scientific approach to evaluating the effectiveness of marketing strategies will result in plans that work for a specific company
External KOL resources are vital for companies wishing to maximise return on investment
Clever deployment of a skilled interim manager can bring concentrated focus to a task and job satisfaction to the worker
To work within the Code of Practice in complex situations, start by ignoring it
War games can be used to help determine and test products or company strategy
Having digital as well as marketing skills will place candidates head and shoulders above the rest of the pharma talent pool
How can we use our knowledge of motivation and commitment to achieve strategy implementation and create value?
Plotting scenarios can help marketers develop innovative strategies
Marketers should apply strategic marketing tenets to personal development for more lucrative and fulfilling careers
Marketers who apply relevant theories can get ahead of the game
Pharma marketers need to have a flexible attitude to their future career choices
Steps to avoid failure when moving from sales to marketing
A new breed of strategic service providers offers customised committed industry expertise
Interim and escalator management offers a fast and flexible solution to the shortage of replacement vacancies
The causes of damaging conflict between departments that stall company productivity, and the cures for this 'disease'
Changing market conditions mean companies are seeking executives with a new set of leadership and technical skills
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