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Turkey aims to become ‘global player’ in biopharma

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Government pledges to boost country’s support for medicines access and R&D

FDA approves Gilead drug in three blood cancers

FDA headquarters White OakZydelig recommended for use in chronic lymphocytic leukaemia and two forms of lymphoma

BMJ accuses Boehringer of withholding Pradaxa data

Boehringer Ingelheim Pradaxa dabigatran packClaims current FDA recommendation for anticoagulant may be flawed

Community pharmacies central to diabetes fight in UK

diabetes uk boots risk assessmentRisk assessments can help identify people at risk of developing condition

Porter Novelli announces new senior health role

amy-nicole-nayar-porter-novelliNew senior VP Amy Nicole Nayar has experience at Pfizer

Boehringer goes on PR offensive over Pradaxa report

boehringer pradaxa twitterTakes to social media to defend its position on the anticoagulant ahead of tonight's Channel 4 news report

Merck & Co taps music industry for US HIV campaign

maria davis i design merckPharma company to work with music promoter Maria Davis and Positive Women’s Network – USA

Celgene's cancer drug promising in small HIV study

Istodax romidepsin - CelgeneLymphoma therapy Istodax shows potential in treating the virus

Lilly’s Efient and Sucampo's Amitiza win NICE backing

National Institute for Health and Care Excellence NICE logoBlood clot and constipation drugs recommended for NHS use

Channel strategy and orphan drugs

A plan for guiding decisions about a product's distribution channel is particularly relevant for orphan drugs, rare diseases or specialty medicines

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Uptake Strategies

We are a specialist healthcare marketing consultancy generating competitive strategies underpinned with excellent customer insight, clear objectives and measures of...

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