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Merck enlists celebrity chef in Hispanic diabetes campaign

Merck diabetes Chef-Leticia-Moreinos-Schwartz

Leticia Moreinos Schwartz will help get healthy eating message to Latin Americans

Roche boosts respiratory presence with InterMune purchase

Roche - Basel, SwitzerlandDeal is fourth takeover in three months for Swiss pharma company

Merck and Advaxis to study anti-PD1 combo

Merck and Co - US headquartersCollaboration to investigate pembrolizumab and ADXS-PSA in prostate cancer

ViiV bags US approval for HIV blockbuster-in-waiting

ViiV Healthcare logoDrug combines antiretrovirals with Tivicay

Novo launches diabetes campaign in Copenhagen

Copenhagen-City-Hall-NN-launch-event_1Follows introduction of ‘Cities Changing Diabetes’ programme in Mexico

Alternative medicine studies criticised by researchers

homeopathyAcademics call to end clinical trials involving "highly implausible treatments" such as homeopathy

Lilly's psoriasis candidate tops Enbrel in phase III trials

Eli Lilly HQ thumbIxekizumab on course for regulatory filing in first half of 2015

Baxter 'will file long-acting haemophilia drug by year-end'

Baxter buildingNew version of Advate clears late-stage trial

FDA approves BMS/Pfizer’s Eliquis in DVT and PE

Eliquis BMS PfizerNew blood clot indication puts drug on a level with rival oral anticoagulants

Easier access to medicines in the UK?

Cutting through the NICE value-based assessment consultation to find out what’s at stake

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MSA are international media planners & buyers. We believe in channel-neutral planning. Our expertise is in bringing product & audience...

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Easier access to medicines in the UK?
Cutting through the NICE value-based assessment consultation to find out what’s at stake...
Exploring MINT: Part 3 - Nigeria
In the third of a series of posts focusing on each of the ‘MINT’ markets, I take an in-depth look at the opportunities and challenges for pharma in Nigeria....
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3 Steps to Navigating Multichannel in Healthcare
You know about multichannel, but... where now? Download the 3 Steps to Navigating Multichannel in Healthcare ebook to learn what you should do next when planning your multichannel campaign....