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Boehringer goes on PR offensive over Pradaxa report

boehringer pradaxa twitter

Takes to social media to defend its position on the anticoagulant ahead of tonight's Channel 4 news report

Merck & Co taps music industry for US HIV campaign

maria davis i design merckPharma company to work with music promoter Maria Davis and Positive Women’s Network – USA

Celgene's cancer drug promising in small HIV study

Istodax romidepsin - CelgeneLymphoma therapy Istodax shows potential in treating the virus

Lilly’s Efient and Sucampo's Amitiza win NICE backing

National Institute for Health and Care Excellence NICE logoBlood clot and constipation drugs recommended for NHS use

NICE backs cancer drugs from Astellas and BMS

Astellas Xtandi enzalutamideRecommendations for Xtandi in prostate cancer and earlier use of Yervoy


US, UK and Canada lead job talent search

More than half of searches from international job seekers are for US positions

Pharma firms open up drug libraries to UK researchers

UK flagAZ, GSK, Janssen, Lilly, Pfizer, Takeda and UCB partner with Medical Research Council

Allergan wields axe to fend off Valeant

Allergan logoPlans to cut 1.500 jobs in sign of independence

AstraZeneca steps up cancer immunotherapy research

MedImmune, AstraZeneca's biologics R&D divisionMedImmune unit will study anti-PD1 drug in combination with Advaxis’ cervical cancer vaccine

Channel strategy and orphan drugs

A plan for guiding decisions about a product's distribution channel is particularly relevant for orphan drugs, rare diseases or specialty medicines

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Uptake Strategies

We are a specialist healthcare marketing consultancy generating competitive strategies underpinned with excellent customer insight, clear objectives and measures of...

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