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Publicis recruits Kylie Minogue for French cancer campaign

Kylie Minogue cancer campaign

Australian singer is taking centre stage in a new Alliance for Research in Cancer initiative

NICE backs two cancer drugs

National Institute for Health and Care Excellence NICE logoBoehringer’s Giotrif and Janssen’s Velcade given final go-ahead for NHS use

Pfizer set to file Xeljanz for psoriasis

Pfizer headquartersSet to add another indication after positive study results

Valeant offers $45.7bn for Botox firm Allergan

Valeant Pharma logoTrend for major pharma deals continues

Pfizer rumoured to be after AstraZeneca

Pfizer AstraZenecaIs this the return of the pharma mega-merger?

Novartis pays $16bn for GSK's oncology portfolio

Novartis buildingSwiss company strikes series of deals, including one to step away from vaccines

EMA warns on stolen Herceptin

Roche Herceptin trastuzumab cancerSays vials of cancer drug have been tampered with and re-introduced into supply chain

Lilly's stomach cancer drug cleared by FDA

Eli Lilly HQ thumbCyramza is tipped to reach blockbuster status depending on approvals

GSK corruption claims extend to Jordan and Lebanon

GSK - logo on buildingFollows bribery allegations in Poland, China and Iraq

Sex is a good trick

But pharma companies - and payers - should stop incestuous ‘best practice’ behaviours and look for new ways of comparing options

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