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EMA prepares for major changes to European pharmacovigilance legislation
New measures will encourage greater transparency and allow patients in any European Member State to report adverse reactions
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Marketing and
Communications Features
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Pillars of success in market access
The key to true market access success begins with corporate ownership…
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Proving value in uncertain times
Industry needs to be perceived as a contributor to healthcare solutions not just a cost
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How to win through integrating market access
Embedding and integrating market access strategies company-wide is key
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The role of systematic review in market access
Modern market access activities need to be evidence-based. But what does this really mean for new products being taken to market around the world?
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Were healthcare ads really that good in the 1980s?
How centrally developed advertising campaigns can work in local markets and taking tips from motor industry campaigns can help increase brand engagement
