Recent features

Fronting climate change

Media relations case study: motivating hay fever sufferers to manage their symptoms
11 Mar 2010
Next generation

Treatments aimed at preventing the loss of dopaminergic function are entering the pipeline
10 Mar 2010
Break out

Invisible constraints on the company environment can hinder effective strategic change
09 Mar 2010
Reps approach sell-by date

Adam Knights presents his top tips for good account management
09 Mar 2010
Model answer

The marketing mix is a powerful tool that works well not just in consumer markets but also in pharma
08 Mar 2010
Weight loss - made real

Media relations case study: launching alli with consistent results in 27 European countries
04 Mar 2010
Tentative steps

A plain legal guidance framework will empower the move to online opportunities
03 Mar 2010
Let's explore

Selwyn Learner and Ed Bones take us on a journey of discovery
03 Mar 2010
Burns brightly

Recently retired CEO of Roche Pharmaceuticals, Bill Burns, remains up-beat about the future of the industry
02 Mar 2010
Going global

How can healthcare communications agencies achieve effective clinical positioning across a broad spectrum of markets?
01 Mar 2010
GPs' professional practice

Survey reveals that GPs look to traditional sources not pharma for product information
01 Mar 2010