Recent features

Major pharma deals during 2011

Deal watch: A look at the biggest mergers and acquisitions from 2011, including Sanofi's purchase of Genzyme and J&J taking over Synthes
03 Feb 2012
Pillars of success in market access

The key to true market access success begins with corporate ownership…
02 Feb 2012
Proving value in uncertain times

Industry needs to be perceived as a contributor to healthcare solutions not just a cost
01 Feb 2012
How to win through integrating market access

Embedding and integrating market access strategies company-wide is key
31 Jan 2012
The role of systematic review in market access

Modern market access activities need to be evidence-based. But what does this really mean for new products being taken to market around the world?
30 Jan 2012
Country Report: The healthcare market in Spain

Currently facing a major financial crisis, Spain's healthcare system is overstretched with autonomous regions owing millions of Euros to suppliers such as the pharma industry
27 Jan 2012
Impact of cardiovascular events on diabetes treatment pipeline

Therapies are facing greater scrutiny to ensure they do not carry increased risk of cardiovascular side effects
27 Jan 2012
Were healthcare ads really that good in the 1980s?

How centrally developed advertising campaigns can work in local markets and taking tips from motor industry campaigns can help increase brand engagement
25 Jan 2012
Current and future challenges for market access in the UK

A survey of pharma companies shows they are hiring expert help to cope with the problems of an increasingly fragmented market in the UK
24 Jan 2012
Become ‘patient intelligent’ to cure treatment aversion

Patients seldom refuse therapy outright, but often show a reluctance to comply. Understanding the reasons for this is the first step to improving their treatment
23 Jan 2012