PR and Medical Education features

222 PR and Medical Education features articles

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Digital: there's nothing to be scared of

Are we locked in fear by the endless possibilities of digital?

05/10/2011
FEATURE

Braving uncharted waters

Low risk ways for pharmaceutical companies to keep a toe-hold in social media do exist

05/10/2011
FEATURE

The importance of tradition in a digital world

How other business sectors show us the importance of marketing principles in our new digital world

04/10/2011
FEATURE

Stop talking and listen to the numbers

Marketers need to filter out unnecessary digital discussions and focus on the evidence

04/10/2011
FEATURE

The future ain't what it used to be

Planning will ensure we won't lose momentum in the highly likely event of future digital changes

03/10/2011
FEATURE

Local knowledge is power

Even the most advanced global strategy is liable to fail without local input and expertise

03/10/2011
FEATURE

Can pharma marketing be truly agile?

Why is it so difficult for pharma to understand the greatest advantage of the digital age?

29/09/2011
FEATURE

Is pharma really on board with social media?

As the ubiquity of social media increases, pharma cannot ignore the needs of stakeholders

28/09/2011
FEATURE

Zynga doesn't do healthcare, but if it did...

…just how successful could we be in motivating people to take responsibility for their own health?

23/09/2011
FEATURE

Gamification in pharma

What could gamification mean for the pharmaceutical sector? Improved HCP engagement and better education, says Alastair McQueen, senior copywriter at digital innovation agency eBee

04/07/2011
FEATURE

Recognising dementia

Case study: The ReCognition programme aims to strengthen the link between primary and secondary care and enhance primary care physicians' understanding of Alzheimer's disease

20/06/2011
FEATURE

Making practice safer

Doctors.net.uk's digital campaign to raise awareness of Patient Safety First among secondary care doctors and nurses

14/06/2011
FEATURE

Stopping clots, saving lives

Case study: The Stop the Clot campaign aimed to raise awareness of the dangers of hospital-acquired blood clots, which kill as many as 32,000 people each year

10/06/2011
FEATURE

Being in the know

Is the industry doing enough to ensure its patient education programmes really deliver?

01/06/2011
FEATURE

Tot it up for toddlers

Tot It Up is a UK first – a free, online food calculator that provides parents with a personalised analysis of their toddler's diet

23/05/2011
FEATURE

Tailor your talk

When communicating with patients online, research their environment thoroughly and communicate in a way that suits them, not you

20/05/2011
FEATURE

A very favourable verdict

Case study: Daiichi Sankyo UK's 'Omeltec on Trial' using a mock courtroom situation to analyse and debate the case for using the drug

05/05/2011
FEATURE

Psoriasis: baring all

It's hardly surprising that skin disease isn't a regular feature on the media pages, as society continues to embrace the 'body beautiful'

28/04/2011
FEATURE

Case study: The publication of two reports from the NCAG and the NCEPOD, in 2009 and 2010 respectively, highlighted significant concerns regarding safety and heralded a 'call to action' for healthcare professionals

21/04/2011
FEATURE

Playing by the rules

In spite of tighter regulations, pharma and the medical community have the potential to build strong, positive partnerships that will help develop the future of healthcare

18/04/2011
FEATURE

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