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139 Advertising features articles

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Use of CGI in Kalbitor campaign

Case study: Taylor James' creative lead, Dallas Carroll, takes us through the crucial stages of this complex production for the pharmaceutical brand Kalbitor

08/06/2011
FEATURE

A new perspective for brand positioning

Pharma's traditional approach to building a brand position after the phase III trial leaves it too late to make a meaningful difference in delivering value to customers

06/06/2011
FEATURE

Falling for digital

Lyn Wallace, director at Wallace HCL, takes a look at pharma's relationship with digital

24/02/2011
FEATURE

Advertising pains

Lachlan James, digital strategy director at BD Network, tells us where healthcare ads hurt

07/02/2011
FEATURE

A clearer picture

Micha Schwing discusses 2010's trends in pharmaceutical imagery

10/01/2011
FEATURE

Season of good will

Andy Jones, deputy creative director of Ogilvy Healthworld Advertising London, spreads some good cheer

05/01/2011
FEATURE

Digitalk: Making pharma part of the conversation

Exclusive coverage and video footage from the second Digitalk breakfast meeting

24/12/2010
FEATURE

A&E: aware and educated

Jon King and Jim Boulton of Story Worldwide discuss five cutting-edge digital campaigns that go 'beyond advertising' in their direct-to-patient approach

30/11/2010
FEATURE

A delicate matter?

Gerry Smith, creative director, and Rachel Underwood, creative copywriter, of eurocomhealthcare, assess ads aimed at women

02/11/2010
FEATURE

Bitter sweet

Kelly Underwood-Fone, co-founder and director of Lime Advertising, looks at how too much client interference can sour good creative concepts

30/09/2010
FEATURE

Changing the record

Harry Armfield, joint creative director of Lane Earl Cox (LEC), overcomes his instinctive Luddite leanings to embrace 'digitalology'

01/09/2010
FEATURE

Inspired by greatness

Brian Johnson, copy chief at MJL Advertising, praises the healthcare ads he thinks would have pleased the legendary Bill Bernbach

26/07/2010
FEATURE

Creative harmony

Creative director of Grey Healthcare Group, Patrick Norrie, assesses the karma of some recent healthcare ads

28/06/2010
FEATURE

Digitalk – introducing the pharma digital landscape

Exclusive coverage and video footage from the first Digitalk breakfast meeting

09/06/2010
FEATURE

Poor diagnosis

Ogilvy Healthworld's new creative director, Adrian Kemsley, gets an inside view into the health of healthcare advertising

17/05/2010
FEATURE

Packs a punch

Design director at Life Healthcare Communications, Ben Blackmore, goes in search of the 'pow' factor

29/04/2010
FEATURE

A rose by any other name

Michel Dubery asks if it is time for agencies to let go of the 'advertising' descriptor

21/04/2010
FEATURE

Technically speaking

Vineet Tapar (Digitas Health) takes at look at where pharma is using social media to best effect

08/04/2010
FEATURE

New Accounts, February, 2010, Advertising

New pharmaceutical account wins notified to us by the winning agency for the period December 2009 to February 2010 inclusive

26/03/2010
FEATURE

Let's explore

Selwyn Learner and Ed Bones take us on a journey of discovery

03/03/2010
FEATURE

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