General features

1179 General features articles

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Digital campaigns: the right time?

Anyone venturing into digital pan-European campaigns is still something of a pioneer, and it can be hugely rewarding for brand owners and agencies alike

07/02/2012
FEATURE

Understanding the interconnected HTA universe

Pharma needs to identify and understand how individual HTA agencies are connected, viewing them as a network

06/02/2012
FEATURE

Major pharma deals during 2011

Deal watch: A look at the biggest mergers and acquisitions from 2011, including Sanofi's purchase of Genzyme and J&J taking over Synthes

03/02/2012
FEATURE

Pillars of success in market access

The key to true market access success begins with corporate ownership…

02/02/2012
FEATURE

Proving value in uncertain times

Industry needs to be perceived as a contributor to healthcare solutions not just a cost

01/02/2012
FEATURE

How to win through integrating market access

Embedding and integrating market access strategies company-wide is key

31/01/2012
FEATURE

The role of systematic review in market access

Modern market access activities need to be evidence-based. But what does this really mean for new products being taken to market around the world?

30/01/2012
FEATURE

Country Report: The healthcare market in Spain

Currently facing a major financial crisis, Spain's healthcare system is overstretched with autonomous regions owing millions of Euros to suppliers such as the pharma industry

27/01/2012
FEATURE

Impact of cardiovascular events on diabetes treatment pipeline

Therapies are facing greater scrutiny to ensure they do not carry increased risk of cardiovascular side effects

27/01/2012
FEATURE

Were healthcare ads really that good in the 1980s?

How centrally developed advertising campaigns can work in local markets and taking tips from motor industry campaigns can help increase brand engagement

25/01/2012
FEATURE

Current and future challenges for market access in the UK

A survey of pharma companies shows they are hiring expert help to cope with the problems of an increasingly fragmented market in the UK

24/01/2012
FEATURE

Become ‘patient intelligent’ to cure treatment aversion

Patients seldom refuse therapy outright, but often show a reluctance to comply. Understanding the reasons for this is the first step to improving their treatment

23/01/2012
FEATURE

Influence of iPad and mobile in pharma

When Apple's Steve Jobs unveiled the iPad in early 2010, he probably did not anticipate that the tablet would challenge the business laptop market so quickly

20/01/2012
FEATURE

The link between smoking and ill health

This month in pharma: January 1964, and the publication of the US Surgeon General's 'Smoking and Health' report

19/01/2012
FEATURE

EudraVigilance Medicinal Product Dictionary requirements

The new regulation has caught many in the industry off guard and the European Medicines Agency has given companies just months to respond to this mandate, one of the most expansive regulatory reforms in decades

17/01/2012
FEATURE

Interview: John Dineen, GE Healthcare

GE Healthcare's president and CEO tells Dominic Tyer about the rising importance of molecular diagnostics and how his company is moving increasingly closer to the biopharmaceutical world

16/01/2012
FEATURE

Gain a deeper understanding of the product launch process

Use best practices to create a cohesive strategy for a successful product launch, whether it is for a small molecule, biologic, vaccine or device

13/01/2012
FEATURE

Pinpoint precision in a brand plan review

It is important to improve the risk-adjusted return on investment ratio when performing the annual brand plan review

12/01/2012
FEATURE

Market access in the Czech Republic

Though an attractive market potentially, this country has a slow registration procedure and an emphasis on drug cost rather than value

11/01/2012
FEATURE

The positives of PR for pharma

Pharmaceutical public relations fulfils a much more important role than just creating promotional adverts; it is a vital adjunct in educating patients about drugs and diseases

10/01/2012
FEATURE

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