Marketing and Communications features

508 Marketing and Communications features articles

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Digital campaigns: the right time?

Anyone venturing into digital pan-European campaigns is still something of a pioneer, and it can be hugely rewarding for brand owners and agencies alike

07/02/2012
FEATURE

Understanding the interconnected HTA universe

Pharma needs to identify and understand how individual HTA agencies are connected, viewing them as a network

06/02/2012
FEATURE

Pillars of success in market access

The key to true market access success begins with corporate ownership…

02/02/2012
FEATURE

Proving value in uncertain times

Industry needs to be perceived as a contributor to healthcare solutions not just a cost

01/02/2012
FEATURE

How to win through integrating market access

Embedding and integrating market access strategies company-wide is key

31/01/2012
FEATURE

The role of systematic review in market access

Modern market access activities need to be evidence-based. But what does this really mean for new products being taken to market around the world?

30/01/2012
FEATURE

Were healthcare ads really that good in the 1980s?

How centrally developed advertising campaigns can work in local markets and taking tips from motor industry campaigns can help increase brand engagement

25/01/2012
FEATURE

Influence of iPad and mobile in pharma

When Apple's Steve Jobs unveiled the iPad in early 2010, he probably did not anticipate that the tablet would challenge the business laptop market so quickly

20/01/2012
FEATURE

Gain a deeper understanding of the product launch process

Use best practices to create a cohesive strategy for a successful product launch, whether it is for a small molecule, biologic, vaccine or device

13/01/2012
FEATURE

Pinpoint precision in a brand plan review

It is important to improve the risk-adjusted return on investment ratio when performing the annual brand plan review

12/01/2012
FEATURE

Miracles and mistakes in strategic planning

What happens when we allow conscious thought and experience to cloud our thinking?

06/01/2012
FEATURE

How to use SEO correctly

How to execute digital: Faisal Ahmed discusses the best ways pharma companies can make sure their sites are picked up by search engines

04/01/2012
FEATURE

Strategic planning - it’s not rocket science…

… but maximising opportunities does demand new concepts and ideas

04/01/2012
FEATURE

Learn to speak French

To avoid disappearing down a blind alley we must follow the inquisitorial French

22/12/2011
FEATURE

Why is it so difficult to get strategic planning right?

Strategy is about making choices where the end game is front of mind from the start

20/12/2011
FEATURE

Digital: hot topics in pharma

As the pharmaceutical industry enters 2012, what are the three main aspects that it should be considering when developing strategy in an increasingly social online space?

12/12/2011
FEATURE

Market Access Strategy: Portugal

Pharmaceutical companies need to gain insights into the new influencers within Portugal's radically changed healthcare structures

09/12/2011
FEATURE

Public health and market access

Understanding and aligning with the public health agenda shouldn't be overlooked by pharma in getting products to market

05/12/2011
FEATURE

Putting our house in order

Will the gCMEp’s four Core Principles on CME result in the highest standards?

10/11/2011
FEATURE

In the long term, management's loss of engagement with its workforce can be far more detrimental to a company than cutting budgets. This article outlines the problems and what can be done to maintain employees' support