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See more feature articles... SHARED ASPIRATION A transparent and productive relationship between pharma and doctors can achieve  the common goal of improving patient health IN THE LOOP For closed loop marketing to succeed there can be no real division between marketing and sales WEATHER THE STORM It has been a testing five years

See more opinion articles... SAVING LIVES Pharma does more than sell pills, we are in the life-enhancement business GET PERSONAL Pharma must adapt as the move towards personalised medicine gathers pace