Please login to the form below

Not currently logged in
Email:
Password:

ABPI appoints new head of media

Lisa Potter to join from NHS Direct

ABPI Lisa PotterTrade body the Association of the British Pharmaceutical Industry (ABPI) has appointed Lisa Potter as its new head of media.

Current head of communications and insight at NHS Direct, Potter will take up her new role on September 30, 2013, reporting to ABPI director of communications Catherine Meaden.

Potter will advise the senior leadership team on medical issues, and will, said the organisation, “play a pivotal role in developing and enhancing the profile of the pharmaceutical industry and the benefits it brings to the UK”.

"This is a significant time for the pharmaceutical industry", said Potter, adding that one of her priorities will be to develop a media campaign designed to create excitement about the industry's plans.

“I would also like to encourage mainstream conversations about the sector amongst patients, much like we see in the NHS," she said.

Also new to the ABPI is media relations officer Sean Palmer. He was previously a communications officer at the Central and Northwest London NHS Foundation Trust. He will report to Potter, as will two communications staff.

Article by
Tara Craig

3rd September 2013

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Health Unlimited

Health Unlimited is a global health consultancy and communications agency built by specialists with unmatched experience, perspective and expertise. For...

Latest intelligence

PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

Infographics