Please login to the form below

Not currently logged in
Email:
Password:

ABPI appoints value and access manager

Christine Rowland joins from Pfizer
ABPI_Christine-Rowland

Christine Rowland has been appointed to the newly created position of value and access manager at the Association of the British Pharmaceutical Industry (ABPI).

Rowland will work on a range of projects to improve patient access to innovative medicines, in line with the ABPI's strategic objectives around health technology assessment and market access.

Rowland joins the ABPI from Pfizer where she spent 12 years in a range of roles, including sales, marketing, and market access, covering areas such as oncology and rare diseases. In addition to 17 years in the pharmaceutical industry, Rowland spent a decade with the NHS as a nurse and midwife.

“I am delighted to join the ABPI at this time of great change in the landscape of the UK health system and the NHS,” Rowland said.

The new role will see her join the ABPI's 23-strong commercial department. ABPI director of value and access Paul Catchpole said Rowland was a very welcome addition to the team at a time when the APPI is leading an increasing number of commercial initiatives.

“These include the implementation of the new PPRS scheme, working with NICE on value based assessment and helping our members with the changing NHS landscape whilst continuing to push for greater use of newer medicines,” added Catchpole.

15th May 2014

From: Sales

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
GCI Health

GCI Health London is a young, vibrant powerhouse in the European industry with a mission to redefine healthcare communications, starting...

Latest intelligence

50 questions for delivering an exceptional healthcare brand experience
Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need...
The brand strategy revolution
Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need....
How Medisafe is using AI to improve patient adherence
Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....

Infographics