Moyra Knight has moved from Baxter to Astellas to become the Japanese company’s head of corporate and employee communications in the Americas region.
It’s a role that will make responsible for developing and leading corporate brand initiatives and reputation management activities across North and South America.
She will also be tasked with leading Astellas‘ corporate social responsibility, executive communications, employee and digital communication and corporate media relations.
Knight has more than 20 years of communications experience in both the health care and consumer industries. She spent six years at Baxter International and prior to that worked at Ogilvy Public Relations Worldwide and Kraft Foods.
In her new role she will report directly to senior vice president, chief communications officer Jeff Winton, who joined Astellas last year from Lilly.
Winton said: “I am thrilled to add someone with Moyra’s reputation and proven track record to the new and growing communications team at Astellas. Moyra’s breadth of experience along with her approach to leadership will help accelerate Astellas’ brand awareness.”