Industry veteran Augé Reichenberg has joined the North America team of McCann HumanCare as executive VP, executive creative director.
Reichenberg joins McCann HumanCarefrom – the consumer health business of McCann Health – from Rosetta Digital Marketing, where, as executive creative director, she led an 87-person creative department across three locations, including London.
She previously held a number of senior creative posts at New York-based Young & Rubicam, MRM//McCann and FCB.
“We are thrilled to welcome Augé to our health team,” said Jeremy Perrott, chief creative officer of McCann Health.
“She is a top ranked brand professional and digital innovator and we look forward to her contributions to such McCann clients as Merck, Takeda, Novartis, Boehringer Ingelheim, and Eli Lilly.”
Leo Tarkovsky, president of McCann HealthCare North America, described Reichenberg as “a terrific and high energy leader”, adding that he looked forward to working with her to meet McCann HumanCare’s goals.
“This is a great time to be joining McCann HumanCare,” said Reichenberg. “Not only is there momentum and a great client list, but I’m excited about Leo’s plans.”