Please login to the form below

Not currently logged in
Email:
Password:

Bayer appoints senior vice president for consumer health unit

Brenda Raphael joins from Pfizer, where she was general manager

Brenda RaphaelBayer has appointed Brenda Raphael as its new senior vice president and general manager of its therapeutic business unit of consumer health operations in North America.

She has previously served Pfizer as its general manager for US brands and her expertise lies in delivering financial gains to businesses and drive insight-led multi channel marketing to consumers.

Prior to this, she has held senior positions at the Coca-Cola Company and Procter & Gamble.

Natalie Bartner, president of North America consumer health division, Bayer, said: “Brenda has more than 20 years of experience in leading successful billion-dollar, consumer-focused brands.

“Her strengths in understanding customers, marketing and innovation will lead the therapeutics business unit to continue developing self-care solutions that help people live healthier lives.”

Raphael will report to Natalie Bartner and she will be based in New Jersey, US.

30th October 2017

From: Sales

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Videum Health

Videum Health is a premium video platform that offers brands innovative engagement strategies to reach targeted healthcare audiences on a...

Latest intelligence

The truth is out there: Patients first
Patient centricity, patient focus, patients first – words that are on everyone’s lips these days. But what do they really mean? Where does the patient voice fit in? And what...
mHealth: The revolution will not be digital
Could mHealth, which has been growing exponentially in recent years, be the answer we have been looking for to address our population health challenge? Could mHealth save healthcare?...
Medical information in precision medicine
Global Medical Information Leader James Oughton reveals the top trends in medical information and precision medicine....

Infographics