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Blue Latitude boosts its team

Appointments follow new business wins for the company
Ben Routley, Natalie Seebeck and Kasia Zygadlewicz

From left: Ben Routley, Natalie Seebeck and Kasia Zygadlewicz in Blue Latitude's new offices near Farringdon

Blue Latitude has appointed Ben Routley, Natalie Seebeck and Kasia Zygadlewicz to its team, following a series of new business wins and increased work from existing clients.

Routley joins the London-based strategic marketing consultancy as an account director from AMICULUM Digital, where he was commercial lead, having moved to that company from Havas Lynx.

In his new role he will be responsible for leading the account teams and integrating the creative, strategic and customer experience services.

Seebeck comes to Blue Latitude from Spoonful of Sugar, where she was solutions director, and prior to that she served at Atlantis Healthcare as a senior consultant.

As a senior consultant at Blue Latitude she will direct the translation of brand strategy into executional outputs, developing brand strategic positioning and messaging, multichannel capability and cross-functional integration.

Finally, Zygadlewicz comes to Blue Latitude's creative team as art director having previously worked at McCann Healthcare in Paris and HAVAS Life in London.

Martin Brass, Blue Latitude's co-founder and managing director, said: “We're all very excited to have Ben, Natalie and Kasia join Blue Latitude during this exciting period of growth.

“Their personalities, experience and skill sets will expand our talent pool and contribute to Blue Latitude's unique approach to creating exceptional strategic, customer experience and creative services.”

Meanwhile, Elisa del Galdo has been appointed to Blue Latitude's board of directors. She joined the agency in August 2013 with 20 years' experience in human factors, usability and user experience.

22nd December 2014

From: Marketing

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