UK-based international research agency BPR Pharma has appointed Vicky Davies as its new research director following 15 years partnering with pharmaceutical, medical device and consumer health clients.
Most recently, Davies headed up the insight department for Bedrock Communications as its research director.
She said: “I’m very excited to be joining Matt and Bridget on their quest to offer a more human approach to healthcare market research.
“BPR has a genuine interest and ability to understand people and their behaviour and their engaging, no nonsense deliverables give clients the means to move forward.”
Prior to her new role, Davies has worked in several senior research roles for agencies including Spinach and Morpace, as well as in-house for global devices manufacturer Coviden – now Medtronic.
BPR said: “Vicky is a hugely enthusiastic, creative researcher with a wealth of client-and agency-side experience.
“She shares our commitment to research excellence and understands the importance of engaging audiences in all aspects of the work we do.”