Please login to the form below

Not currently logged in
Email:
Password:

Catherine Allen joins WE Communications

She becomes SVP and general manager of the agency's Boston office

WE Comms Catherine AllenSeattle, US-based public relations firm WE Communications has appointed Catherine Allen as senior vice president and general manager of its Boston office.

In this new role, Allen will take on responsibility for WE's marketing and business development in Boston and New England, with a particular focus on healthcare clients.

Allen brings nearly 20 years of healthcare, consumer and technology communications experience, and joins the agency from SHIFT Communications.

She first joined SHIFT in 2003 as an account manager, and has since held a number of increasingly senior roles before taking up her most recent post as executive vice president in 2013.

Prior to this, Allen worked her way up from account coordinator to senior account executive at Sterling Hager, and served as a technical recruiter at Aerotek, Inc.

Kass Sells, president of WE's North America operations, said: “Breakthroughs, regulations and technology continually disrupt the healthcare market.

“Our expertise is helping clients communicate through these disruptions to positively impact their customers' lives.

“Cathy is an established transformation artist in her own right and will be an instant asset to our current and future clients as well as to our team in Boston.”

16th September 2016

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Swordfish Advertising

At Swordfish Advertising, we believe building an effective brand shouldn't be stressful. Don't get us wrong; it takes blood, sweat...

Latest intelligence

OUTiCO win Best in UK Pharmaceutical Outsourcing award
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months....
artificial-intelligence-in-healthcare.jpg
Artificial Intelligence in Healthcare
Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look....
World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...

Infographics