Please login to the form below

Not currently logged in
Email:
Password:

Damian Eade to lead Insight Research Group's new digital team

New business team will focus on mobile, strategy and new channels

Insight Research Group Damien EadeInsight Research Group has appointed its research director Damian Eade to lead a new digital business team.

The UK-based agency's new team will focus on mobile developments, digital strategies and helping pharma and healthcare clients embrace new digital channels.

Eade said: “Digital has moved from 'experimental' to something that pharmaceutical companies are having to now incorporate as a matter of course. We aren't just dealing with 'early adopters' dipping a toe in the water anymore.

“Digital has now gained greater recognition and become a dedicated part of the marketing mix, but this is still new territory for many of our clients.”

Insight's new digital business team has broad experience in digital research, which covers tactical implementation of, and transition to, tablet-based campaigns as well as research to help clients understand useage, behaviours and needs amongst healthcare professionals.

15th May 2013

From: Marketing

Share

Tags

PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Cuttsy + Cuttsy

How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

Latest intelligence

Mistrust in medical research: a patient perspective
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
Real-world evidence: breaking boundaries in rare disease
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and...
The heavy toll of COVID-19 on cancer patients
We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of...

Infographics