emotive appoints Francesco Raimo as part of senior shake up

Andy Hastie also takes on a new role at the London digital agency

emotive has shaken up its senior team, appointing Francesco Raimo (pictured above left) as development director and moving Andy Hastie (above right) to a new role.

Raimo will lead the technical and project management teams, taking over from Hastie who has been appointed experience director.

Raimo joins emotive from Life, where he was head of digital.He has also worked in software engineering, and was involved in several experiential digital projects showcased by Cisco during the London 2012 Olympics.

In his new role Raimo will lead the development and delivery of client projects and report to managing director Chris Edmonds.

Meanwhile Andy Hastie, who will work closely with Raimo, is moving to the newly-created position of experience director and will head up emotive's strategic planning and creative teams.

In this role he will focus on front-end user experience, creativity and leveraging technologies in client projects.