Gerry Crawford to head up Health4Brands

(l-r): Gerry Crawford, Marina Via, Kathy Svejdar, Kechi China, and Christine Kyme

Health4Brands has promoted Gerry Crawford from client services director to general manager as part of a raft of changes at the London-based agency.

These see former managing director Brad Sellars move to a new role within the Havas Health network and several internal other promotions and a number of new hires.

Sellars said: “With over 25 years of integrated, cross-border, cross-discipline and through-the-line experience on both agency and client side, I am confident that Gerry's abundant experience and energy will drive the agency forward and ensure we continue to deliver on our 'good chemistry' commitment to our clients.”

Health4Brands, part of Havas Health, has also promoted Marina Via to account manager, appointed Kathy Svejdar as account director, Kechi Chinda as senior account executive and Christine Kyme as senior copy writer.

Via joins after being an intern at the company in November 2013. On her promotion, Crawford says “Marina Via applied to us as an intern after moving to London from Spain. We realised very quickly what an asset she was to the team and needless to say she didn't remain an intern for very long! This well-deserved promotion marks her continued growth within the agency.”

Meanwhile Svejdar has experience working on both the client and agency side and a background in digital communications and Kechi has more than four years' experience in the pharmaceutical and healthcare industry, having worked on projects for Bristol-Myers Squibb, GSK and Sanofi.

Finally Kyme - whose experience includes stints industry-side with Servier as well as in publishing with the Nature group - aims to broaden the agency's clinical expertise with her experience of healthcare communications.