London-based greyhealth group has appointed Tom Griffiths to the newly-created role of digital strategy director, Europe.
Griffiths brings 10 years of communications management experience to the new post, with particular expertise in multichannel strategy.
He joins from Virgo Health, where he served as head of digital across its healthcare communications, medical education and consumer health and wellbeing divisions.
Previously, he was digital team lead for Care UK, a health and social care service organisation, and also brings experience from the UK’s Medicines and Healthcare products Regulatory Agency.
Claire Gillis, ghg’s chief executive officer, said: “We are delighted to formalise our integrated offering with Tom’s digital expertise.
“Our clients benefit from our multidisciplinary approach and Tom brings pragmatism and innovation to our digital offering.”