Please login to the form below

Not currently logged in
Email:
Password:

Havas boosts senior team in France

New roles for Stéphane Guerry, Yves Del Frate and Pascal Dasseux
havas Stéphane Guerry

Havas Media Group has announced changes to its team in France with the appointments of Stéphane Guerry, Yves Del Frate and Pascal Dasseux.

Guerry will lead the newly created Arena France, a media group that focuses on an integrated cross-channel approach to marketing. He rejoins Havas Media Group from Saatchi & Saatchi + Duke, where he was CEO.

His past experience includes roles at Euro RSCG C&O, which he joined in 2002. Guerry's roles at the agency, which later became Havas Worldwide Paris, included associate director in charge of digital, partner and deputy general manager. He also led Havas Energy.

Guerry “will be responsible for implementing our strategic process SDGO (data driven organic growth) and technology solutions," de Andreis added.

Arena France will focus on a cross-channel integrated approach. The new agency's client roster already includes Carrefour, Numericable and LG Electronics.

Del Frate and Dasseux were formally assistant director generals with Havas Media France. Del Frate is promoted to CEO of Havas Media France and Dasseux becomes chief client officer for Havas Media Group.

12th June 2014

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Accession

Accession was a born from a passion and a vision. A passion to harness the power of market access to...

Latest intelligence

Alzheimer’s disease – is Europe prepared if a breakthrough treatment becomes available?
Healthcare leaders in the European Union should begin preparing for a breakthrough now...
The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...
Digital applications are transforming the market access landscape
Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....

Infographics