Please login to the form below

Not currently logged in
Email:
Password:

Health editor at The Sun newspaper joins Ruder Finn

Emma Morton appointed media strategist at PR firm

Emma Morton, Ruder FinnEmma Morton, health and science editor at UK newspaper The Sun, is to join the London healthcare team of communications firm Ruder Fin as media strategist.

Morton spent 13 years at The Sun, initially joining as a reporter before being promoted to her health position in 2007.

In her new role, she will provide consultancy for media campaigns across the division. She will also have a wider agency role, working with all teams to deliver integrated media campaigns.

Nick Leonard, UK managing director of Ruder Finn, said Morton's appointment demonstrated a “strengthening” of the company's London healthcare team.

“Having worked at probably the most high profile UK national daily she has true experience of where the media is going and how communications needs to be delivered,” he said.

“We have great media skills but having Emma as our media strategist provides us with a lead who can ensure we mine every media opportunity both on and off line, and ensure integration with other parts of the mix. Her contacts and strategic insight are second to none and will be a key differentiator for our business.”

Morton explained her decision to move from journalism into public relations, saying she was “bowled over by the agency's cutting edge approach - they excel at constructing clear channels of communication in a dynamic marketplace”.

22nd May 2013

From: Marketing

Share

Tags

PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Jet Off with Maloff Protect

Latest intelligence

US biosimilars
The US celebrates five years of biosimilars on the market – a look to the past, present and future
Why the success of biosimilars in the US has been mixed...
Harness the power of data to map new patient pathways
Oli Hudson, of Wilmington Healthcare, explains why pharma needs to put data at the heart of its bid to support the NHS Reset...
What NORD’s RareInsights® 30-year comparative analysis means to us and our clients at OPEN Health
...

Infographics