London-based healthcare communications agency Hive Health has appointed Mike Walker as brand development director.
He brings over 25 years of global and local brand development expertise, most recently from BBH London, where he served as a creative director working on global healthcare business.
While there his role saw him act as global creative director for the world’s biggest-selling drug, Humira, leading the strategic direction for the brand’s portfolio of indications.
Prior to his time at BBH Walker served at the likes of Saatchi & Saatchi Healthcare, Grey Healthcare and McCann Erickson Healthcare.
Hive Health director Jas Hummel said: “Mike’s experience in global brand strategy combined with his creative pedigree means he brings a unique perspective to brand development. He’s a perfect match for our proposition and culture”
Walker added: “Hive’s proposition has always intrigued me. Many people assume that this agency’s core offering is patient insight generation and patient communication. Far from it.
“What excites me is what happens when you put the patient experience at the heart of brand strategy; it opens up completely new ways to see opportunities and find innovative solutions.”