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Isgro boosts senior team

Bettina Weber joins German communications agency
Isgro, Bettina Weber

The Germany-based communications agency has appointed Bettina Weber senior consultant.

With 15 years' agency experience within the healthcare industry, Weber joins Isgro from Frankfurt healthcare agency 3K, where she spent 10 years, most recently as director/ group manager.

Weber's healthcare agency experience ranges from prescription and over the counter medicines to veterinary medicine (both small and livestock).  She studied Spanish and Portuguese literature at the Goethe Universität Frankfurt, and speaks English and Spanish, in addition to her native German.

In her new role, Weber will focus on strategic customer development.

A full-service agency, Isgro was set up in 2004 by Susanne and Frank Isgro. Areas of expertise include OTC, RX, dietary supplements and medical technology, and clients include Bayer, Merck and Novo Nordisk.

Besides six in-house doctors and scientists, Isgro has a pool of doctors and pharmacists who support the agency on a project-by-project basis.

11th March 2014

From: Marketing

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