Please login to the form below

Not currently logged in
Email:
Password:

J&J names head of marketing for Northern Europe

Yana Ignatova joins from Procter & Gamble

Yana Ignatova, J&JHealthcare giant Johnson & Johnsons (J&J) has appointed Yana Ignatova to lead marketing of its consumer products across Northern Europe.

The appointment is a move away from the US for Ignatova, who was most recently marketing director - global corporate innovation strategy and global brand franchise operations at fellow consumer goods firm Procter & Gamble (P&G).

Ignatova spent 17 years at P&G during which time she led several successful marketing campaigns, including P&G's 'Thank you mom' Olympic sponsorship campaign.

In her new role Ignatova will be the first person to be put in charge of all baby, beauty, consumer health/nutritionals and over-the-counter franchises at J&J's Northern Europe operations. The divisions are home to such major brands as Johnson's Baby, Listerine and Calpol.

“I am very excited about this opportunity” said Ignatova, “Johnson & Johnson is home to some of the world's most admired brands that people rely on for their health and beauty every day.”

24th October 2014

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Research Partnership

We are the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the global pharmaceutical...

Latest intelligence

Enabling market access through outcomes-based pricing
Outcomes-based pricing is a potential solution to create a link between product price and real-world outcomes, while at the same time facilitating patient access to new and innovative medicines....
Five companies 20 for 2020
20 for 2020 – Five pharma companies to watch
As a new decade gets into gear, we take a look at five pharma companies that have a lot riding on 2020...
The growing clinical importance of patient-reported outcomes (PROs)
Traditionally, the success or otherwise of medical treatments has been assessed by mortality or clinical assessments of health. However, patient self-reports of health are increasingly seen as central to the...

Infographics