Please login to the form below

Not currently logged in
Email:
Password:

J&J names head of marketing for Northern Europe

Yana Ignatova joins from Procter & Gamble

Yana Ignatova, J&JHealthcare giant Johnson & Johnsons (J&J) has appointed Yana Ignatova to lead marketing of its consumer products across Northern Europe.

The appointment is a move away from the US for Ignatova, who was most recently marketing director - global corporate innovation strategy and global brand franchise operations at fellow consumer goods firm Procter & Gamble (P&G).

Ignatova spent 17 years at P&G during which time she led several successful marketing campaigns, including P&G's 'Thank you mom' Olympic sponsorship campaign.

In her new role Ignatova will be the first person to be put in charge of all baby, beauty, consumer health/nutritionals and over-the-counter franchises at J&J's Northern Europe operations. The divisions are home to such major brands as Johnson's Baby, Listerine and Calpol.

“I am very excited about this opportunity” said Ignatova, “Johnson & Johnson is home to some of the world's most admired brands that people rely on for their health and beauty every day.”

24th October 2014

From: Marketing

Share

Tags

PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
claire@dovetailstrategies.com

About Dovetail We’re award-winning specialists in healthcare collaboration that makes patients’ lives better. Combining expertise with a passion for collaboration,...

Latest intelligence

Mistrust in medical research: a patient perspective
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
Real-world evidence: breaking boundaries in rare disease
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and...
The heavy toll of COVID-19 on cancer patients
We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of...

Infographics