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J&J names head of marketing for Northern Europe

Yana Ignatova joins from Procter & Gamble

Yana Ignatova, J&JHealthcare giant Johnson & Johnsons (J&J) has appointed Yana Ignatova to lead marketing of its consumer products across Northern Europe.

The appointment is a move away from the US for Ignatova, who was most recently marketing director - global corporate innovation strategy and global brand franchise operations at fellow consumer goods firm Procter & Gamble (P&G).

Ignatova spent 17 years at P&G during which time she led several successful marketing campaigns, including P&G's 'Thank you mom' Olympic sponsorship campaign.

In her new role Ignatova will be the first person to be put in charge of all baby, beauty, consumer health/nutritionals and over-the-counter franchises at J&J's Northern Europe operations. The divisions are home to such major brands as Johnson's Baby, Listerine and Calpol.

“I am very excited about this opportunity” said Ignatova, “Johnson & Johnson is home to some of the world's most admired brands that people rely on for their health and beauty every day.”

24th October 2014

From: Marketing

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