Healthcare giant Johnson & Johnsons (J&J) has appointed Yana Ignatova to lead marketing of its consumer products across Northern Europe.
The appointment is a move away from the US for Ignatova, who was most recently marketing director – global corporate innovation strategy and global brand franchise operations at fellow consumer goods firm Procter & Gamble (P&G).
Ignatova spent 17 years at P&G during which time she led several successful marketing campaigns, including P&G’s ‘Thank you mom’ Olympic sponsorship campaign.
In her new role Ignatova will be the first person to be put in charge of all baby, beauty, consumer health/nutritionals and over-the-counter franchises at J&J’s Northern Europe operations. The divisions are home to such major brands as Johnson’s Baby, Listerine and Calpol.
“I am very excited about this opportunity” said Ignatova, “Johnson & Johnson is home to some of the world’s most admired brands that people rely on for their health and beauty every day.”