Jeffrey Wilks leaves eBay for inVentiv Health

The pharma services group inVentiv Health has named eBay's Jeffrey Wilks as its first president of advertising.

Wilks, who was head of client services for eBay's marketing divisions, steps into a newly created role where he will support inVentiv's customers to make use of digital expertise from inVentiv's many healthcare-focused marketing agencies.

These agencies include GSW, Palio+Ignite, Navicor, JSA, inVentiv Health Communications (Europe), and Addison Whitney.

Mike Griffith, president of inVentiv commericial, said: "[Wilks] will infuse insights and operational excellence into our existing creative offerings and help each of our agencies become the preferred provider of imaginative, tech-savvy, and globally customised advertising solutions."

Wilks has vast experience in developing customer relationships in a consumer setting working for major brands such as IBM, Dell Computers, Delta Airlines, MasterCard, USA Today and Johnson & Johnson.

In his most recent role at online shopping market eBay he led a team that tailored technology-based marketing solutions for brands such as Toys 'R' Us, Wells Fargo and Sony.

Wilks spoke of his digital priorities at inVentiv: "The mobile health marketplace is racing to match the swift proliferation of on-the-go health apps, while traditional advertising is rapidly shifting to a content marketing approach.

“I look forward to advancing our capabilities, and the data-driven insights that guide them, across inVentiv's agencies to help our clients achieve their goals."