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Jeffrey Wilks leaves eBay for inVentiv Health

He joins pharma services group as first president of advertising

inventiv-jeffrey-wilksThe pharma services group inVentiv Health has named eBay's Jeffrey Wilks as its first president of advertising.

Wilks, who was head of client services for eBay's marketing divisions, steps into a newly created role where he will support inVentiv's customers to make use of digital expertise from inVentiv's many healthcare-focused marketing agencies.

These agencies include GSW, Palio+Ignite, Navicor, JSA, inVentiv Health Communications (Europe), and Addison Whitney.

Mike Griffith, president of inVentiv commericial, said: "[Wilks] will infuse insights and operational excellence into our existing creative offerings and help each of our agencies become the preferred provider of imaginative, tech-savvy, and globally customised advertising solutions."

Wilks has vast experience in developing customer relationships in a consumer setting working for major brands such as IBM, Dell Computers, Delta Airlines, MasterCard, USA Today and Johnson & Johnson.

In his most recent role at online shopping market eBay he led a team that tailored technology-based marketing solutions for brands such as Toys 'R' Us, Wells Fargo and Sony.

Wilks spoke of his digital priorities at inVentiv: "The mobile health marketplace is racing to match the swift proliferation of on-the-go health apps, while traditional advertising is rapidly shifting to a content marketing approach.

“I look forward to advancing our capabilities, and the data-driven insights that guide them, across inVentiv's agencies to help our clients achieve their goals."

10th November 2014

From: Marketing

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