Please login to the form below

Not currently logged in
Email:
Password:

Jeffrey Wilks leaves eBay for inVentiv Health

He joins pharma services group as first president of advertising

inventiv-jeffrey-wilksThe pharma services group inVentiv Health has named eBay's Jeffrey Wilks as its first president of advertising.

Wilks, who was head of client services for eBay's marketing divisions, steps into a newly created role where he will support inVentiv's customers to make use of digital expertise from inVentiv's many healthcare-focused marketing agencies.

These agencies include GSW, Palio+Ignite, Navicor, JSA, inVentiv Health Communications (Europe), and Addison Whitney.

Mike Griffith, president of inVentiv commericial, said: "[Wilks] will infuse insights and operational excellence into our existing creative offerings and help each of our agencies become the preferred provider of imaginative, tech-savvy, and globally customised advertising solutions."

Wilks has vast experience in developing customer relationships in a consumer setting working for major brands such as IBM, Dell Computers, Delta Airlines, MasterCard, USA Today and Johnson & Johnson.

In his most recent role at online shopping market eBay he led a team that tailored technology-based marketing solutions for brands such as Toys 'R' Us, Wells Fargo and Sony.

Wilks spoke of his digital priorities at inVentiv: "The mobile health marketplace is racing to match the swift proliferation of on-the-go health apps, while traditional advertising is rapidly shifting to a content marketing approach.

“I look forward to advancing our capabilities, and the data-driven insights that guide them, across inVentiv's agencies to help our clients achieve their goals."

10th November 2014

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Research Partnership

We are the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the global pharmaceutical...

Latest intelligence

7 important considerations for creating an inclusive clinical trial website
You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...
Employee engagement
Route 66: can remote working put two-thirds of us back on the road to engaged employment?
Pre-pandemic, 66% of the world’s workforce weren’t engaged in their jobs – Chris Ross examines how the rush to remote working has impacted employee engagement...
Demonstrating the value of HCP self-serve portals
Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys....

Infographics