Please login to the form below

Not currently logged in
Email:
Password:

Kai Gait returns to GSK as digital marketing director

He will be developing digital channel materials and services, built on customer insights

Kai Gait has returned to GlaxoSmithKline (GSK) as digital marketing director, following 10 months as global digital marketing leader for Roche.

With over 20 years experience in both global and local roles, Kai has become a figurehead for the use of digital marketing within pharma. Prior to his earlier role as digital commerce marketing manager at GSK he was multi channel manager at Schering-Plough.

GSK said that he will be “developing digital channel materials and services, built on customer insight”. His first project will concern the improvement of customer engagement.

Gait hopes to integrate social media across GSK's pharmaceutical, consumer and corporate divisions.

6th August 2012

From: Marketing, Healthcare

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
IGNIFI

We’re IGNIFI. An independent creative agency, we help spark and sustain successful brands for some of the biggest names in...

Latest intelligence

The Challenges Of UX In Healthcare: Technology To Change Lives
Blue Latitude Health Director and Head of Customer Experience Elisa Del Galdo explores the latest digital healthcare trends and reveals the innovations changing the sector today....
It’s all about patient outcomes… right?
Lessons from history: a design thinking perspective...
Emma Walmsley 2
30 Women Leaders in UK Healthcare (part 3)
Continuing our special feature on Women Leaders in UK Healthcare...

Infographics