Medical communications agency Lucid Group has appointed Helen Hutton as its business unit director for its specialist strategic health communications and medical education arm Leading Edge.
Hutton will be based in the Macclesfield office and she will oversee the team who are spread across both the North West and Buckinghamshire sites.
She said: “I’m thrilled to be joining such a progressive organisation.
“Their pioneering and human centric approach to med comms is refreshing.”
Also joining the Macclesfield office is David Burton, who becomes its programme director.
He said: “I’ve always admired Lucid’s approach to medical education – delivering pioneering programmes that achieve measureable behaviour change outcomes.
“I was also drawn to its strong team culture; the chance to be part of the rapidly growing team in the North West was an opportunity I couldn’t miss.”
Completing the line-up is Clare Bibby, who joins the group as a senior account manager.
She said: “I’m looking forward to putting Lucid’s behaviour-change methodology into practice and make a different to patients’ lives.”