Please login to the form below

Not currently logged in
Email:
Password:

M Booth Health appoints Karen Strauss to lead strategy and innovation

Strauss joins with expertise and experience gained at Ketchum

Karen Strauss

New York-based health communications consultancy M Booth Health has appointed Karen Strauss (pictured above) to the role of chief strategy and innovation officer.

Strauss will lead the firm’s strategic and creative planning function, while also developing new products and services to add to the company’s track-record.

She will report to M Booth Health CEO Timothy Bird, and will become one of 12 senior leaders at the consultancy, which specialises in public affairs, pharma marketing and advocacy.

Prior to joining M Booth Health, Strauss was a partner at Ketchum, most recently working in the role of executive creative director/health. Before the firm reorganised, she also served as chief global strategy and creativity officer.

Over the course of her three-decade career at Ketchum, Strauss held various leadership roles including chief innovation officer and head of both the healthcare and consumer marketing practices.

“Karen’s ability to devise imaginative, new ways to reach and inform healthcare professionals and patients, while also innovating new services to offer our clients and future clients, is an exciting development for M Booth Health,” said Bird.

Strauss is also tasked with finding synergies between M Booth Health and M Booth – although it operates as its own individual company, M Booth Health reports to M Booth CEO Dale Bornstein.

The appointment follows the recent rebranding of M Booth Health, which was formerly the US division of Health Unlimited until it was acquired by Next Fifteen Communications Group last October.

Article by
Lucy Parsons

13th February 2020

From: Marketing

Share

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
dna Communications

Healthcare communications with unique thinking, insight and attitude...

Latest intelligence

Women in science
The role of women in science and technology
Why the lack of female leaders in pharma and life sciences is a problem that still needs to be fixed...
Maria Dahl
China’s homecoming heroes fuel a biotech boom with rapid CAR-T advances
China secures a place at the forefront of innovative medicine...
Virtual Research Grants Submission and Approval Program
Impetus Digital summarizes how a client established an independent grant review committee and a virtual grant submission and approval program, without having to travel and meet in person....

Infographics