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Massimo Bufi joins Cello Health Insight

Moves from Ipsos MORI to take up role as seniormethodologist

Cello Health Insight Massimo BufiCello Health Insight has appointed Massimo Bufi as a senior methodologist at director level.

The London-based healthcare market research agency said the move was part of a 'major strengthening' of its European quantitative research capacity.

Bufi most recently headed up a team of research analysts in Ipsos MORI's customer experience (loyalty) function, and prior to that served as marketing science manager at Milward Brown.

Cello has also promoted Richard Kunzmann, who has been with Cello Health Insight since February 2012, to director within its IQ team and recruited Lisa Rollins as a research executive from Kantar Health, where she was a senior research analyst.

Gracie van Kemenade, group director and head of the IQ Practice, said: “Growing demand for our quantitative research services means that we have undertaken a major strengthening of our IQ team, both in terms of numbers and breadth of expertise.

“I am delighted that through recruitment and through internal promotion, we have been able to do just that.  We continue to seek top-quality practitioners to join us, and we expect to make further announcements about expansion of the team in the coming weeks and months.”

24th July 2015

From: Marketing

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