Please login to the form below

Not currently logged in

McCann Health appoints Adriano Botter as global chief digital officer

Botter previously served as digital director for McCann Health Brazil

Healthcare communications network McCann Health has announced the promotion of Adriano Botter (pictured above) to global chief digital officer.

Prior to taking on the new role, Botter was digital director for McCann Health Brazil. As digital director, he developed partnerships with big technology and social media companies to ‘bridge the gap’ between data, creativity and strategy.

He has 14 years of experience in advertising, having worked for various agencies within WPP and IPD, implementing digital projects for local and global brands.

In his new role as chief digital officer, Botter will lead the transformation of McCann Health’s digital offering across the global network.

“The digital revolution is changing how healthcare professionals engage with patients, how medical professional engage with each other, and is empowering individuals in their own healthcare decision making,” said John Cahill, global chief executive officer of McCann Health.

“Adriano’s ability to meld the power of digital with data, strategy and creativity will bring to life our bold vision of the future of McCann Health,” he added.

Botter will report to Cahill and work closely with Sean MacDonald, McCann Worldgroup's chief digital officer.

Article by
Lucy Parsons

15th March 2021

From: Marketing


COVID-19 Updates and Daily News

Featured jobs


Add my company

90TEN is a global healthcare communications consultancy with a mission to make people healthier and happier through life-changing education and...

Latest intelligence

Health literacy in the time of COVID-19
In a time when much of the media’s focus is on the ongoing COVID-19 pandemic and the differences in vaccination rates between various regions, countries, and socioeconomic groups, improving health...
Rare thoughts & outcomes - navigating pathways to better outcomes in rare
How to pick the perfect training program for your healthcare professionals
You know your team needs training. But not all training providers and programs are created equal. Last week, we shared the benefits of working with specialist learning and development (L&D)...