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Nelsons appoints new leadership team to US office

Pat Schneider, John Ende and Brad Baker join the firm

Natural healthcare company Nelsons has appointed a new leadership team to direct its US office.

The UK's largest manufacturer of natural healthcare products has named Pat Schneider as CEO for Nelsons Back USA. Schneider has worked at numerous consumer health and wellness firms within the industry including Johnson & Johnson, Bristol-Myers Squibb and Procter & Gamble.

Most recently, she held the role of chief operating officer at Twinlab, a nutritional products company, where she was responsible for manufacturing, distribution, logistics and leading the new product development process.

John Ende has been named as VP of sales for North America. Most recently, he served as executive VP of sales at Hello Products, aiding to grow the firm's breath spray to become the top selling spray in the USA.

Additionally, Brad Baker has been named as Nelsons VP of marketing, also starting his career in sales and marketing at Johnson & Johnson. Baker has spent over 20 years working in various global marketing roles including stints at Gilette and Procter & Gamble. He also aided building brands such as Oral-B.

Schneider commented: “I am thrilled to have John and Brad on board at Nelson Bach USA.  My leadership team and I are more than ready to embrace our challenges and we have got the best tools with which to do it – strong management, new product launches this year, great experience in the health and personal care markets and a determined drive to build on our mass channels. There are exciting times ahead for RESCUE and PurAbsorb.”

16th March 2015

From: Sales, Marketing

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