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New head of strategy for Saatchi & Saatchi Health

Alix Critchley joins from Serco

Alix Critchley, Saatchi and Saatchi HealthLondon-based advertising agency Saatchi & Saatchi Health has named Alix Critchley as its new head of strategy.

Critchley joins from Serco where she served as strategic brand planner at its recently-created healthcare business, which provides services to support the NHS in England. During this time she was patient experience director for Serco's community healthcare contract in Suffolk.

Critchley's previous experience includes roles at advertising firms Bates UK and JWT, which she worked on major brands, including Smirnoff vodka and several Nestlé products, including Rolos and Smarties.

Raakhee Thompson, general manager of Saatchi & Saatchi Health, said: “Alix is a visionary thinker and incredibly sharp - we are all really excited that she has joined the team. Her experience will be instrumental as we move towards building meaningful experiences in health for our customers.”

28th October 2014

From: Marketing

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