Please login to the form below

Not currently logged in
Email:
Password:

Ogilvy Brussels names new associate director

Barbara Malengreaux will lead the consumer and health practice

Ogilvy-Brussels,-Barbara-Malengreaux

Ogilvy Public Relations Brussels has promoted Barbara Malengreaux to associate director and head of the consumer and health practice.

She has nine years of health and consumer marketing experience at Ogilvy Group Brussels, which has included communications support for product launches, health promotion and disease awareness campaigns.

During her time with the group, she supported Pfizer with the design and implementation of the integrated 'Siga red' campaign, for smoking cessation, and she managed the 'Lights out' campaign for the Belgian Pharmacists Association (APB).

The new role will involve Malengreaux working on other-the-counter (OTC) and prescription brands, targeting consumers/patients, healthcare professionals (HCP) and stakeholders.

"We are delighted that Barbara will be bringing her considerable experience to this role to build on our strong heritage and proven track record in delivering creative and award winning consumer and health campaigns," said Ogilvy Group Brussels CEO, Koen Van Impe.

"Barbara will be an essential member of our senior team working to continue the growth and success of the team in Brussels," he added.

Commenting on her promotion, Malengreaux said: "I am very excited about the opportunity to lead the Consumer and Health practice.

"The PR approach combined with the Ogilvy group offering is ideally designed to help brands communicate their vision and values and build a deeper relationship with their key stakeholders."

15th March 2013

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Creative Medical Research

Specialising in medical device market research and participant recruitment human factors research, our approach is people-centric. We thrive on making...

Latest intelligence

What challenges still face clinical trial recruitment and retention?
Discover the reasons for the current clinical trial recruitment challenges facing pharma and the life sciences industry, and how the search for solutions to the problem continues...
“Fake News” and Credibility in Medical Publishing
Natalie Yeadon from Impetus Digital shares her thoughts on fighting fake news in Pharma and healthcare....
Delivering true value: what does it mean for KAM in cancer care?
Lisa Alderson, Business Development Director at Wilmington Healthcare, explores the challenges that pharma’s KAM teams face in engaging with the NHS and how they must evolve...

Infographics