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PLBR hires former GSK comms director

Marketing agency appoints Sian Dodwell head of planning

PLBR Sian DodwellPublicis Life Brands Resolute (PLBR) has named a former GlaxoSmithKline (GSK) communications director as its new head of planning.

Sian Dodwell, who was director of branding and communications in the global marketing excellence team at GlaxoSmithKline Consumer Health, joins PLBR from Rapier, where she was also head of planning.

Dodwell brings 20 years of global integrated planning experience in the healthcare and consumer sectors. She has worked both agency and client side, on everything from analgesics to financial services and hair care. She has “a unique understanding of how to keep the voice of the audience alive”, said PLBR.

Prior to joining GSK Consumer Health, Dodwell worked for G2 Worldwide, Interfocus and The Architecture Foundation. She has a degree in art history from Nottingham University.

Dodwell's 'distinctive skillset and experience' will add to PLBR's senior team, said managing director Anna Korving.

“Sian will lead our strategic planning offering to all of our clients across disciplines. She epitomises our 'best and brightest' approach to hiring and we are delighted to welcome her to our team,” Korving added.

PLBR describes itself as 'the first in a new generation of brand communications agencies that fuse advertising, medical education and public relations'. Clients include Allergan, eyeforpharma and Abbott Diabetes Care.

22nd October 2013

From: Marketing

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