The Polyhedra Group has appointed Steve Hobbs as chief business development officer.
He joins the group, which produces secure codes for pharmaceutical packs which patients and healthcare professionals can scan with their smartphone to access resources, from Apodi.
While at Apodi he served as part of its senior management team as director of business and partnership development, having previously founded Australian corporate advisory firm Achieve Capital.
He brings to Polyheda over 30 years international experience in pharmaceuticals and healthcare, gained at firms such as Boehringer Mannheim, Servier Laboratories and Innovex UK, the latter of which saw Hobbs launch launching Innovex in Australia.