Christine Cea is to return to Porter Novelli to lead the PR agency’s global consumer practice.
Cea previously led the UK consumer practice at Porter Novelli from 2003 to 2005 when she left to join consumer goods giant Unilever as director of marketing communications.
She spent a further nine years at Unilever, being promoted to senior director, marketing communications, before announcing her decision to leave in May last year.
In her new role at Porter Novelli Cea will provide senior counsel for consumer brand marketing clients and teams, have responsibility for business growth and stewardship of consumer talent.
Porter Novelli’s CEO Karen van Bergen said: “We are thrilled to welcome Christine back to the Porter Novelli family. She brings an extraordinary depth and breadth of brand marketing and consumer lifestyle experience to this important role, and her deep knowledge and expertise in this industry will be invaluable to our clients and our team.”