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Publicis Healthcare names North America group president

Alexandra von Plato to take up the role

edit-Publicis-Alexandra-von-PlatoPublicis Healthcare Communications Group has appointed Alexandra von Plato as group president of North America.

Von Plato will assume operational responsibility for the networks's Digitas Health LifeBrands, Publicis LifeBrands Medicus and Heartbeat Ideas entities.

She has been at Publicis Healthcare for the past nine years and has served as co-president for Digitas Health LifeBrands and Publicis LifeBrands, as well as global chief creative officer.

Commenting on her appointment, Nick Colucci, CEO of Publicis Healthcare, said: “Alex is a visionary leader who has successfully grown Digitas Health LifeBrands and Publicis LifeBrands into powerhouse organisations.

“I am confident she will reinvent the way we interact with our clients and usher the organisations to new heights in a post-digital healthcare age.”

Von Plato formerly served as co-president with Michael du Toit, who recently accepted a position as president of Everyday Health.

3rd March 2015

From: Marketing

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