ROCK medical communications has named founding director of Pollen Health Terence Bradley as its new managing director.
Bradley replaces Eric Hansen, who left Creston Health company Rock earlier this year to become managing director of Creston’s creative agency PAN.
Bradley served as managing director of Pollen from 2011 to the end of 2013, deciding to leave the agency after its parent company – Hive Group – was taken over by marketing and publishing firm St Ives Group.
During his time at Pollen Bradley built a client base that included clients such as Boehringer Ingelheim, Bristol-Myers Squibb, GlaxoSmithKline, Gilead and Nutricia.
His experience prior to Pollen includes the role of managing director for Cohn & Wolfe’s healthcare business and senior business director at Ogilvy Healthworld. He also has experience at publishing firms The Lancet and Medpress.
Catherine Warne, Creston Health CEO, said: “He has an outstanding background in medical communications – having spent the last 27 years in medical communications and 13 years of that time in the agency world. He is a specialist in online learning, behaviour change and storytelling.”