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Ruder Finn expands UK leadership team

Vicky O’Connor joins as head of healthcare division and Annabel Fiddian-Green as director


Ruder Finn has appointed Cohn & Wolfe's Vicky O'Connor to lead its healthcare team.

She has twenty years' experience in the industry, which has included a number of senior roles with Red Door Communications and MS&L, working in-house at Chiron and market access consultancy WG Group and sales rep positions with Abbott and Searle.

Commenting on her appointment, O'Connor said: “I am delighted to be joining Ruder Finn at such an exciting time. Not only is the agency growing and diversifying but the healthcare arena is too.

“Communications has always been a strategic tool to deliver brand success but as the demand for healthcare is now growing faster than the funding – there is much more communications can do to add value.

“Ruder Finn is perfectly placed to plan and execute truly integrated campaigns that achieve more and embrace advocacy, policy and digital health.”

In addition, Annabel Fiddian-Green has been appointed as a director at the agency, having previously been interim head of communications at the Association of the British Pharmaceutical Industry (ABPI), director at Cohn & Wolfe, director at MS&L as well as holding various posts at a number of other agencies.

Meanwhile, the agency's former UK managing director for healthcare and advocacy, Judith Cranford, has taken on a broader role across Ruder Finn Group, working with offices worldwide to extend its advocacy offering.

“We are growing fast and felt that now was the time to align our offer and leadership with the needs of a dynamic healthcare landscape,” said Nick Leonard, UK managing director at Ruder Finn.

“Healthcare communications is changing rapidly and agencies need to adapt to new pressures, requirements and market demands.

“These hires and our approach and structure, will not only support our core propositions but help us to deliver clear leadership in areas of opportunity, such as digital health, market access and advocacy.

“We feel that we are not only building one of the brightest, most experienced teams in the industry, but one which is set up to embrace the challenges and opportunities ahead of both us and our clients,” he said.

8th May 2013

From: Marketing



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