Please login to the form below

Not currently logged in
Email:
Password:

Sanofi appoints ‘chief patient officer’

Dr Anne Beal will lead pharma company’s efforts to improve its focus on patients
Anne Beale sanofi

Sanofi has become the first major pharma company to appoint a chief patient officer to lead engagement with the people using its medicines.

Dr Anne Beal – a paediatrician and public health specialist - has strong experience in the field, joining Sanofi from the Patient Centered Outcomes Research Institute (PCORI) in the US, where she was deputy executive director and chief officer for engagement.

In this role Dr Beal's responsibilities included ensuring that the voice of the patient was heard in the research portfolio of PCORI – a research institute focused on patient-centred outcomes research.

The appointment reflects a tide in the industry towards a more patient-centric business model that takes into account the needs and wants of a patient at each step of the process when bringing new medicines to market.

Smaller firms, such as UCB, have already embraced this model with the appointment of a chief patient officer, but Sanofi is the first top 10 company to create such a role.

The company explained that Dr Beal will be tasked with elevating the 'perspective of the patient within Sanofi so the company's future healthcare offerings can better incorporate the unique priorities and needs of patients and caregivers in a variety of Sanofi activities'.

Sanofi's executive VP, global divisions and strategic development, Pascale Witz, added: “Interactions with patients are a source of strength for the company and Dr Beal's appointment will help ensure the patient perspective advances our approach to meeting the unmet needs of patients.”

Prior to joining the PCORI Dr Beal was president of the Aetna Foundation, the independent philanthropic arm of private health insurance firm Aetna.

1st April 2014

From: Research, Sales, Marketing, Healthcare

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Swordfish Advertising

At Swordfish Advertising, we believe building an effective brand shouldn't be stressful. Don't get us wrong; it takes blood, sweat...

Latest intelligence

Big data, privacy and the rise of genomic testing
Blue Latitude Health speaks to Johan Christiaanse, Marketing Director at BGI, to find out how the medical profession can overcome one of the major barriers to precision medicine – big...
Deal Watch January 2018
...
Emotional Intelligence and Blended Learning in Healthcare
EI and emotional selling are rising up the agenda when it comes to healthcare training. This article outlines how blended learning approaches can help put them into action....

Infographics