The charity Sue Ryder has recruited Susan Fiddian as head of PR, celebrity and communications.
Effective from September, Fiddian will be responsible for raising the charity’s profile and strengthening its reputation as a provider of hospice and end-of-life care.
She brings with her 15 years of communications experience, most recently at sight loss charity RNIB, where she led PR activities, developing several national consumer-facing fundraising and brand-building campaigns.
Previous roles include head of communications for The Canal and River Trust, deputy head of media at Action for Hearing Loss, and head of press and PR at Variety Club.
Sally Smith, director of people and communications at Sue Ryder, said: “Susan’s extensive background has prepared her to take the reins at an exciting time for us.
“She will be instrumental in helping raise awareness of Sue Ryder to achieve our vision to create a society where everyone has access to personalised and compassionate care.”
Fiddian added: “This is a really exciting time for me to join Sue Ryder. I really look forward to promoting the charity’s health awareness and engagement campaigns to ensure more people living with a long-term illness or facing the end of their life are supported.”