Brand consultancy The Partners has appointed award-winning Creative Director Peter Henshaw to lead the creative offer for the agency’s Health Team.
Henshaw will lead global relationships with Novo Nordisk, AstraZeneca, The International Aids Society, among others.
He has more than 20 years’ experience in branding and advertising specialising in behaviour change and most recently worked as a creative director at InVentive Europe.
Henshaw has also advised government departments, pharma companies and the food and drinks industry on healthcare communications.
Margaret Wolhuter, managing director of The Partners Health, said: “I am confident that Peter has the insight, creativity and expertise needed to be a key driver in growing our client’s brands, helping build the lasting emotional connections with people that ultimately drive changes in behaviour.”
Henshaw is also a judge of international creativity and advertising, and has been on the Grand Jury of Cannes Lions and New York Festivals.