Please login to the form below

Not currently logged in
Email:
Password:

Tom Griffiths appointed as head of digital at Virgo Health

He has previously held roles at Care UK and global charity Oxfam

Tom GriffithsVirgo Health has strengthened its leadership team with the appointment of Tom Griffiths as its new head of digital.

Griffiths joins from Care UK and will lead Virgo Health's digital offer to provide senior strategic digital leadership across Virgo's Communications (Rx), consumer health and well-being, and health education divisions. 

He has more than a decade's worth experience driving digital innovation for clients across a range of agencies from Tamar to 20:20 (now Jaywing), and brings with him knowledge of digital channels, from content-led search and social marketing to app and website design and build. 

Griffiths has previously headed up the digital team running all of Oxfam's digital media activity and his most recent client-side role at Care UK saw him build a central digital team and help revolutionise the business' digital offering across its four health and social care divisions.

Commenting on his new role Griffiths said: “With Virgo's specialist heritage in health and wellbeing and our wider digital build capability, Virgo Health is uniquely placed to boost its expertise in creative healthcare communications with a strong and ambitious focus on digital innovation. Healthcare and wellbeing are rapid-growth areas online, with huge appetite for digital resources and increasingly digital audiences. 

“I'm keen to ensure that our clients present the right content to the right audience, in the most engaging format, via the most effective channel.”

Sarah Matthew, Joint CEO of Virgo Health, added: “Our tech-fluent and socially savvy 'audience' is more informed and empowered, as well as more critical and demanding than ever before, and in turn they expect more human, inspiring and ultimately creative forms of engagement. 

“With this in mind, digital is integral to all that we do and we are delighted to have Tom on board so that we can continue to offer our clients cutting-edge communications programmes grounded in digital insights.”

Article by
Ben Adams

10th March 2015

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Streaming Well

Streaming Well is a healthcare-focused, award-winning video production company which operates in the US and Europe. We create engaging visual...

Latest intelligence

Working together against COVID-19
Analysing social media conversations to see what HCPs are saying online about the global pandemic...
Vicky Bramham, Managing Director at OPEN Health PR shares tips on media relations during COVID-19
Vicky speaks with freelance health journalist Jacqui Thornton who gives her expert view on how best to approach media relations during this unprecedented time....
Are biobetters a market access opportunity?
Biobetters are biologics that have been improved compared to the marketed originator, for example in efficacy, safety, tolerability or dosing regimen....

Infographics