In Digital Doctors we track the evolving relationship between patient, physician and pharma, beginning with the digital patient and looking at European plans for EU citizens to have access to online prescribing, electronic health records and digital health applications to improve patient care and outcomes.
Tackling the implications of these changes for healthcare professionals (HCPs), we look at how digital technologies are bringing HCPs and their patients ever closer.
We also look at how pharma can build effective relationships in the virtual space, and give an overview of the role of different digital assets in healthcare management.
Meanwhile, the intersection of technology, data sharing and the UK’s healthcare system is discussed, in a piece that tackles why it’s important for pharma’s reps to have relationships with local organisations to work on data.
Finally, we talk digital in 2016. Or, rather, what ‘digital’ means in 2016 - and why it’s neither a sideshow nor just a concern for people with digital in their job titles.